Founder’s Park is a new development in Roswell, GA, designed to be a comprehensive green space and trail system for the local community. The park’s mission is to provide a tranquil space that connects people to nature and the area’s rich history. My role in this project focused on developing a brand identity that honors the park’s historical significance while creating an inviting atmosphere for visitors. In addition, I crafted signage guidelines to help with wayfinding throughout the park, ensuring the space is easy to navigate and promotes a sense of connection.

In addition to the brand identity, I developed comprehensive signage guidelines that supported the park’s mission of placemaking and connectivity. The tree icon played a central role in the signage design, symbolizing the connection between paths, nature, and the community. The signage was designed to be both functional and aesthetically aligned with the park’s tranquil atmosphere. Clear wayfinding and signage standards ensured visitors could easily navigate the park’s trails while reinforcing the brand’s themes of heritage and community throughout the space.