The City of Roswell, Georgia is in the early stages of developing Founder’s Park – a Project to connect greenspaces and walking trails to existing historic sites in their central corridor.
This wordmark was conceived to establish an identity for the park, while not competing with the city’s existing branding. Embellishing a serif font for the Founder’s Park wordmark was a deliberate decision to honor the park’s rich historical context.
The tree icon was created to mark the park proper in signage and wayfinding, but not as a formal logo. It can be used with and without the wordmark as need dictates.
Client: The City of Roswell, BARGE Landscape Architecture
Applications: Adobe Illustrator, Adobe Indesign, Adobe Photoshop
Industry: Real Estate
Specialties: Brand Identity, Wayfinding & Signage
The City of Roswell, Georgia is in the early stages of developing Founder’s Park – a Project to connect greenspaces and walking trails to existing historic sites in their central corridor.
This wordmark was conceived to establish an identity for the park, while not competing with the city’s existing branding. Embellishing a serif font for the Founder’s Park wordmark was a deliberate decision to honor the park’s rich historical context.
The tree icon was created to mark the park proper in signage and wayfinding, but not as a formal logo. It can be used with and without the wordmark as need dictates.
Project Details
Client: The City of Roswell, BARGE
Applications: Adobe Illustrator, Adobe Indesign, Adobe Photoshop
Industry: Real Estate
Specialties: Brand Identity, Wayfinding & Signage
Master Sign Plan
The signage associates the various brand colors with certain buildings and spaces to help visitors navigate the site, and pairs heavy timber posts with dark metal for added dimension. The removable printed panels allow an easy exchange of information where necessary.
Master Sign Plan
The signage associates the various brand colors with certain buildings and spaces to help visitors navigate the site, and pairs heavy timber posts with dark metal for added dimension. The removable printed panels allow an easy exchange of information where necessary.
