First Realty has been a trusted property management company serving residential and commercial clients across the Auburn/Opelika region since the 1970s. Despite a strong local reputation, their brand hadn't kept pace with their ambitions — an outdated logo, inconsistent collateral, and a limited digital presence were holding them back from the growth they were ready for. I led a full brand overhaul, developing a cohesive visual identity and the materials to carry it across every touchpoint.
Brand Identity
Modern Identity,Familiar Roots
The foundation of the engagement was a new visual identity — logo, color palette, typography, and brand guidelines — designed to balance modernity with First Realty’s established presence in the community. The identity was built to work across print, digital, and environmental applications from the start, ensuring consistency as the brand scaled.
Web Design
A Digital Experience Worth Visiting
I redesigned First Realty’s website with a dual focus: cleaner brand expression and improved functionality for prospective tenants and commercial clients. The new site featured tools for online property viewing and applications, making it easier for visitors to engage directly with listings — and easier for First Realty to convert that interest into leases.
Brand Collateral
Consistent Across Every Surface
With the brand system in place, I developed collateral to carry it into the market — newsletters tailored to residential and commercial audiences, business development materials, and environmental signage installed across all property locations. Billboards on high-traffic roads during Auburn’s football season extended brand visibility to the region’s most captive audience.
Results
By developing a modern brand identity and targeted marketing initiatives, we significantly boosted First Realty’s visibility and credibility in the Auburn market.
26%
↑ in website visitors compared to last 90 days
32%
↑ in direct website visitors
11%
↑ in organic search visitors
7%
↑ commercial property representation within one quarter